Indiana-Based Local SEO and AI Marketing
This is Bloomrank
How a local newsletter about Fishers, Indiana turned into a founder-led marketing partner for home service and ecommerce businesses.
Skyler Braun is the founder of Bloomrank and the creator of Fishers Digest. Based in Indiana, he works with home service and ecommerce businesses on digital marketing, search visibility, advertising, websites, and copywriting.
I'm Skyler Braun, the founder of Bloomrank.
Before Bloomrank, I started Fishers Digest, a local newsletter about what was happening around Fishers, Indiana.
It covered City Council, new restaurants, local businesses, events, date-night ideas, and the other things people actually wanted to know about their city.
We had fun with it.
There were hot takes. Irreverent commentary. Opinions people occasionally disagreed with.
But underneath all of that was a genuine interest in local communities and the people building businesses inside them.
That interest eventually led to Bloomrank.
We charged our first clients $100 a month
This was probably a terrible business decision.
But it gave us permission to do an unreasonable amount of work and learn what businesses actually needed.
We built service pages. Rewrote websites. Fixed Google Business Profiles. Tested ads. Changed offers. Asked too many questions.
Sometimes the thing a client asked for was the thing they needed.
A lot of the time, it wasn't.
What we kept seeing
Fishers Digest worked with local businesses as advertisers, sponsors, and partners.
Through those relationships, I started noticing the same problem.
Every owner wanted digital marketing to work for them.
Very few felt confident that it was.
They knew their website mattered.
They knew Google mattered.
They had heard about SEO, paid ads, reviews, social media, email, AI, and everything else they were apparently supposed to be doing.
But knowing those things exist is different from knowing which of them will actually help the business.
That became the opportunity behind Bloomrank.
Not simply to sell businesses another marketing service.
To understand what they were trying to accomplish and help determine which work was actually worth doing.
Good local marketing starts with understanding the business
A painting company might come to us asking for local SEO.
Fine. But why now?
Has growth stalled?
Are competitors receiving calls that should be going to them?
Are they trying to expand into a new service or location?
Which types of projects are most valuable to the business?
Those questions matter.
We do not pretend to know how to operate a painting, roofing, automotive, or home service company better than the person who built it.
They understand their business.
Our job is to learn enough about it to determine whether search, advertising, stronger copy, a better website, or another marketing channel can help it grow.
That is also why our copywriting background matters.
Good copywriting is not just clever language.
It starts with understanding what the business does, why customers choose it, what makes it different, and what someone needs to believe before becoming a customer.
The writing comes after that.
A founder-led marketing partner
A lot of growing businesses reach a strange stage.
They know marketing needs more attention.
But they may not need—or want—to hire and manage a full internal marketing department.
That is where Bloomrank fits.
We work alongside the business to help shape the strategy and execute the work.
Sometimes that involves local SEO.
Sometimes it involves paid advertising, websites, copywriting, ecommerce, or improving the way the company appears across search.
The answer depends on the business.
Bloomrank is still founder-led, and I remain involved with every client.
Some work is completed directly by us. Some is handled by specialists we trust. Some is made more efficient through AI and technology.
But the thinking behind the work stays close.
Still local
Our connection to Indiana remains a large part of who we are.
Many of the businesses we work with are also our neighbors.
We have also played a major role in the marketing behind NeighborServe, a home service club that connects Indianapolis-area homeowners with vetted contractors.
That work feels like a natural continuation of what started with Fishers Digest.
Useful local information.
Strong local businesses.
Technology.
Trust.
And helping people find the right company when they need it.
What Bloomrank is today
Bloomrank is an Indiana digital marketing agency primarily working with home service and ecommerce businesses.
We help businesses improve how they appear online, communicate what makes them valuable, and turn attention into growth.
We intentionally work with a limited number of clients.
The goal is not to become the biggest agency.
It is to become one of the better marketing partners for the businesses that trust us.
Skyler
Skyler Braun
Founder of Bloomrank
Previously founder of Fishers Digest
Think Bloomrank might be a fit?
You do not need to know whether your business needs SEO, Google Ads, a better website, stronger copy, or something else. Tell us about the business, where you are trying to go, and what has been getting in the way. We'll start there.
Get in Touch
Bloomrank is ready when you are. Pick a time, and we will hold a free 30-minute introduction and strategy session.
Proudly Indiana Based
708 Adams Street, Suite 214
Carmel, IN 46032
Give Us a Call
(317) 207-4429Email Us
info@getbloomrank.comNot ready for a call yet?
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